Everyday we are as a society are confronted with numerous images of idealistic types of image and beauty which are portrayed by the media within websites and magazines. The media have had the power to set an unrealistic standard of beauty this being with the use of photoshop and only publicising a certain ‘look’. This has had an extreme effect on society such as eating disorders and low self-esteem. Social media sites have also increased this growing problem with blogs on sites like Pinterest creating boards under titles like “thinspiration”. People are reminded on a daily basis on how they should look. Below are some images representing some of these problems and effects.
THIS GALLERY DISPLAYS A SMALL COLLECTION OF MY OWN PERSONAL ARTWORK. THE PIECES I HAVE CREATED REPRESENT IDENTITY. THE PHOTOGRAPHY IS IMPRESSIONIST WORK WHICH REPRESENTS THE FACT THAT THE INTERNET AND MEDIA CAN TAKE AWAY OUR OWN INDIVIDUAL IDENTITIES. ESPECIALLY THE USE OF SOCIAL NETWORKING SITES WHERE WE ARE ONLY COMMUNICATING WITH INDIVIDUALS OVER A SCREEN RATHER THAN FACE TO FACE. WITH THE GROWTH OF THE INTERNET IT IS NOW HARD TO RECOGNISE INDIVIDUAL PERSONALITIES WHICH IS WHY I HAVE USED WATER AND THE USE OF PAINT TO DISTORT MY MODELS FACES AND MAKE THEM ‘UNRECOGNISABLE’. IN MY OPINION WE ARE ALL NOW BEING TRANSFORMED INTO IDENTICAL CYBER PERSONALITIES, WHERE WE TALK IN THE SAME LANGUAGE, DRESS THE SAME AND ACT THE SAME. FOR ME THIS IS PRIMARILY DOWN TO THE MEDIA. THE IMAGE WHERE I HAVE LAYERED LOGOS OVER MY MODELS FACE REPRESENTS HOW SOCAL NETWORKING SITES OUR SLOWLY ENGULFING OUR PERSONALITIES BY DEMOLISHING TRADITIONAL FACE TO FACE COMMUNICATION WHICH I BELIEVE CONTRIBUTES TO SHAPING OUR INDIVIDUAL IDENTITIES AND PERSONALITIES.
Is social media influencing our purchase decisions?
This gallery is a collection of artworks which represent how social media has effected individual identity. The social identity theory suggests that ‘individuals strive to maintain or enhance their self esteem; they strive for a positive self concept’ (Tajifel and Turner,1979)
In previous generations didn’t have the privilege internet, would have to prove that they achieved something by actually doing it to receive some sort of recognition and gratification.
The introduction of online social networking in the 21st century has added a new dimension to the theory of social identity as people are given a chance to effectively portray themselves, what they do, what they care about and even how old they are inaccurately in order to receive recognition, gratification or acceptance. The formation of an individuals identity is increasingly evolving with the immediate nature of the internet With social media sites like Facebook and Twitter, users create and maintain their online identity in an extremely different way to the formulation through direct human contact.